With Expensive Rims And Wheels Bling's The Thing

Ed Morales wants to be a nice guy, but he cannot tolerate missed payments. He cannot tolerate late payments. Not even one day late.

So Morales, a nice guy, will find your car at the first sign you owe money and he will pry the rims and tires right off, right there, because renting wheels is financing desperation, and Morales must have cash-in-hand assurances he's profiting from rent-to-own chrome.

"There is no grace period," Morales said. "I'll find you."

Morales opened Rent-A-Wheel in Las Vegas in February, the first Nevada branch of a multistate franchise offering rent-to-own tires and rims that can cost more than $5,000, depending on size, shine and how quickly a customer can make good on debt.

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